Success Stories

At the heart of Shobsta is a fully customizable feed that works just like social networks. Users can like, comment, or ask questions about products. Through intelligent algorithms, the feed is personalized in real-time based on interests, behavior, and location. A special highlight is the REELS system: users can upload short videos of their products to present them authentically – social commerce at its finest.

Sellers can intuitively post products – supported by AI that automatically recognizes products, assigns appropriate categories, and generates professional descriptions. Additionally, Shobsta offers a unique real-time bidding system that encourages direct competition between buyers.

The payment process is completely decentralized via PayPal – directly from customer to customer, without intermediaries or frozen balances. This creates trust, transparency, and efficiency. An integrated rating system ensures that user credibility is visibly reflected through collected points and reviews.

Additional features like a map view for local products, a fully customizable chat with file and product sharing, intelligent notifications, and filter/sorting functions at feed and product levels make Shobsta one of the most comprehensive e-commerce solutions on the market.

Technologically, Shobsta sets new standards:
The platform is built on a modern tech stack:

• React for highly dynamic frontend experiences
• Node.js as scalable backend infrastructure
• PostgreSQL for relational data management
• Redis for high-speed caching solutions
• Apache Kafka for real-time event streaming
• ElasticSearch for ultra-fast search results
• AI-powered product recognition, auto-categorization & description generation
• Real-time bidding system with WebSockets
• Scalable microservice architecture in Docker containers
• Cloud deployment with Kubernetes for automatic scaling

The app aggregates offers from thousands of retailers across the entire Balkan region and presents them sorted by distance, category, and discount. A specially developed algorithm analyzes sales data and highlights particularly attractive offers.

Users can search specifically for products, save favorites, and navigate directly to nearby stores via map. The dynamic map shows all relevant stores as interactive pins, enabling quick orientation.

BlejKetu offers a locally optimized user experience with automatic updates on new promotions, intelligent push notifications, and scalable infrastructure for millions of potential users throughout the region.

ProspAI recognizes products, prices, and discount labels on promotional pages at lightning speed – with over 98% accuracy. Thanks to a fine-tuned YOLOv8 model, the AI can not only extract text but also visually recognize individual products, precisely crop them, and categorize them – completely without manual post-processing.

The system was specifically developed to analyze several hundred prospectus pages within seconds. In benchmark tests, ProspAI processed over 200 web pages in under 10 seconds. This makes it not only one of the fastest but also most reliable systems of its kind in the retail technology sector.

The extracted data flows directly into our offers backend and enables automatic publication of top deals on BlejKetu – fully integrated, scalable, and 100% automated.